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Affective Responses To Images In Print Advertising: Affect Integration In A Simultaneous Presentation Context

By Veena Nigam

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Generation Y: An Exploratory Study Of Worker Experiences, Values, And Attitudes In The Federal Government

By Raju Datt

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An Iphone In A Haystack: The Uses And Gratifications Behind Farmers Using Twitter

By Raju Kapoor

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Revitalizing The Subaru Difference: A Communications Audit To Determine Effectiveness At Subaru Of America, Inc.

By Anuradha Arora

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The Future Of Branding

By Anuradha Mandal

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Deliberating In The Chinese Blogosphere : A Study On Hotspot Internet Incidents

By Raju Awasthi

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2004 Gender Study Of The New Jersey Public Relations Society Of America

By Anuradha Chopra

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Edward R. Murrow: His Life, Legacy And Ethical Influence

By Nitesh Mishra

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Ethnic Influence Of Endorsers And Receivers On Advertising Effectiveness : A Case Of Asian Endorsers And Receivers

By Sushma Khandelwal

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An Economic Analysis Of The Production And Marketing Of Floricultural Crops In Tennessee

By Sujata Fadnavis

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